Best Aerial Advertising Campaigns of 2024: A Year in Review January 14, 2025
As 2024 comes to a close, it’s time to look back at some of the most innovative and impactful aerial advertising campaigns that soared above the competition this year. Aerial advertising has proven to be a powerful medium for brands to increase visibility, generate buzz, and connect with target audiences in a way that traditional advertising methods simply can’t match. From national brands to entertainment giants, businesses across various industries embraced aerial media to get their messages into the skies and in front of millions.
Here’s a roundup of the best aerial advertising campaigns of 2024 that made waves in the sky and left lasting impressions on consumers.
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Gallo – A National Brand Soars Over Major Events
Gallo, a household name in the beverage industry, capitalized on the expansive reach of aerial advertising during two of the most high-profile events of the year: the Super Bowl and the WM Invitational. The brand flew its signature aerial billboards in multiple markets, ensuring visibility in front of millions of consumers.
For Gallo, aerial advertising provided the perfect opportunity to create a standout presence during events with massive audiences. The Super Bowl, in particular, offered an ideal platform to reach a wide range of demographics, from sports fans to casual viewers. The result? Great success in boosting brand awareness and associating Gallo’s products with high-energy, major events.
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Patron – Skytyping at Its Finest
Patron took a bold and innovative approach to aerial advertising with Skytyping. This form of advertising uses a series of smoke trails to spell out messages across the sky, creating a striking visual that captures the attention of anyone in its path.
In 2024, Patron used Skytyping to promote its premium spirits in key markets, creating an unforgettable experience that matched the luxury and high-quality image of the brand. This type of aerial advertising allowed Patron to break through the noise in a unique way, making a lasting impression during outdoor events and festivals. The large, visible messages were hard to ignore, driving social media buzz and engagement with its upscale audience.
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The Perfect Couple – Aerial Advertising for Entertainment Media
One of the most popular streaming shows of 2024, The Perfect Couple, made use of aerial advertising to build excitement and visibility before its debut. For this entertainment campaign, the show’s promotional team chose to fly Aerial Billboards over major cities and events, driving curiosity and anticipation among fans.
By aligning the campaign with high-traffic locations like downtown areas and entertainment districts, The Perfect Couple was able to reach the right audience—people who are engaged with the entertainment world and always on the lookout for the next big hit. The aerial billboards offered a great way to promote the show without relying solely on traditional media. It was a clever, eye-catching way to announce the launch, ensuring it reached a wide audience in a fresh and memorable format.
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BetMGM – Flying High in the Growing Online Betting Industry
With the rise of online betting in the U.S. in 2024, BetMGM utilized aerial advertising as part of its strategy to stand out in a crowded market. Aerial Billboards flew across multiple markets, highlighting BetMGM’s promotions, bonuses, and brand features to attract a growing audience of sports bettors.
By choosing key locations such as sports events, casinos, and popular entertainment districts, BetMGM effectively reached its target demographic of sports fans and potential customers. Aerial advertising proved to be a powerful tool for getting the word out about the platform, especially in markets where online betting is booming. This innovative campaign helped BetMGM establish a memorable presence and build awareness in a rapidly expanding industry.
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818 Tequila – Taking Over Music Festivals
Known for its celebrity-driven brand, 818 Tequila had an exciting 2024 with aerial advertising flying high at some of the biggest music festivals across the country. Music festivals draw massive crowds of young, vibrant consumers who are always looking for the next cool brand to engage with, and 818 Tequila didn’t miss the opportunity to make a splash.
Aerial Billboards were flown over festivals, allowing the brand to interact with a music-loving audience and build brand awareness in a setting that perfectly matched its youthful, adventurous vibe. Whether at Coachella, Lollapalooza, or other major festivals, 818 Tequila used aerial advertising to not only grab attention but to build a strong connection with its core audience of festival-goers. It was a brilliant way to target an audience that values experience and fun while reinforcing the brand’s position in the competitive spirits industry.
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BJ’s Wholesale – National Retailer Making a Grand Entrance
As BJ’s Wholesale continued its expansion across the U.S., it turned to aerial advertising to announce new grand openings in various cities. By flying Aerial Billboards over neighborhoods and high-traffic areas near the new store locations, BJ’s was able to generate excitement and anticipation in the communities they were entering.
Aerial advertising allowed BJ’s to stand out and ensure that their grand openings were noticed by local residents. It was an effective way to cut through the noise of traditional advertising and put the spotlight on the brand in a memorable way. By using aerial media in multiple markets, BJ’s Wholesale created an exciting sense of occasion around each new store opening, drawing in curious shoppers and generating foot traffic.
Why Aerial Advertising Remains a Powerful Medium
These campaigns showcase why aerial advertising remains one of the most effective ways for brands to cut through the clutter and make a lasting impact. Whether for product launches, grand openings, or event-based promotions, aerial advertising provides unmatched visibility. The combination of scale, location targeting, and the inherent novelty of seeing a billboard in the sky makes it a highly effective tool for brands looking to make a statement.
In 2024, brands like Gallo, Patron, BetMGM, 818 Tequila, The Perfect Couple, and BJ’s Wholesale all demonstrated the power of aerial advertising to reach broad audiences, create memorable experiences, and elevate their marketing strategies.
Looking ahead, we can only expect more innovative campaigns that leverage the sky as a unique canvas for marketing success.