How To Target Affluent Consumers With Your Ad Campaign December 9, 2014
Affluent consumers are a valuable target as they have a large amount of disposable income. When advertising to them, you have to think creatively. This demographic is used to the daily bombardment of advertisements via direct mail, TV/cable, telemarketing, etc. Due to ad saturation across these traditional channels, aerial advertising makes a great platform for reaching affluent consumers and grasping their attention. It helps brands break out from the mainstream and deliver a clear, succinct message.
Certain locations and events tend to attract high net worth individuals more than others. It’s your job as a marketer to identify where affluent consumers live and where they go to have a good time. Fortunately, many of the areas where affluent consumers chose to live or party tend to be in beachfront properties – perfect for aerial advertising. This is where we can help!
New York Communities
The Hamptons, Long Island, and Fire Island are all key locations for targeting high net worth individuals in the Northeast. With miles of coastline, your aerial ad could be seen by some of the wealthiest individuals living or vacationing in the area. An airplane banner flying from Manhattan to Montauk and back again is bound to give your brand the attention it deserves.
California Communities
Los Angeles, Orange County, Beverly Hills, Hollywood, and Malibu are just some of the areas that are popular for plane advertising. With a strategically planned flight, you can reach the California elite in just a few hours. Aerial advertising ensures you have the power to zero in on the “it” crowd and build brand awareness for your product.
There are also a variety of surfing competitions, and music festivals that take place in California each year. Remember, once your banner has been produced, you can fly it over and over again. Your air sign could be seen by thousands of people at the biggest and best events of the year!
Florida Communities/ Events
South Beach in Miami, FL is a prime location for targeting high net worth individuals. Luxury resorts dot the Florida coastline, with South Beach at the epicenter. You will be able to find and target upper-class consumers at the most exclusive resorts in the area. One of the biggest advantages of plane ads is that every flight route is able to be customized. We can help you do zip code research before your flight so you hit the specific neighborhoods with the highest property values and household income. Bloomberg/Business Week published an excellent article on the Wealthiest Towns in America that contains some pretty eye-popping demographic information.
Art Basal, the world’s premier modern and contemporary art show is held in Miami Beach every December. Art collectors with deep pockets and wealthy individuals looking to hit the scene attend the event each year. In fact, over 75,000 people attended the 5-day show in 2013. Imagine all of the impressions your aerial ad would receive!
Remember…
When targeting a niche market like affluent consumers, it’s important that your airplane banner represents your brand well. As mentioned above, affluent consumers are used to clutter. Make sure your banner message is clear and simple. A fun creative image of your logo with a simple call-to-action (CTA) will do the trick! Click here to see more examples of impactful aerial banners.
Van Wagner Aerial Media can help you plan the perfect campaign. Contact us today for a free quote!